Know exactly which ingredients earn their place.

ESSENTIAL

Functionally necessary and correctly dosed

Glycerin at 5.0% — Primary humectant. Within effective range (2–10%). Present in 94% of similar products. No redundancy.

OPTIMIZABLE

Functional but concentration or source could be improved

Tocopheryl Acetate at 0.8% — Functional antioxidant, but at the low end of its effective range (0.5–2.0%). Consider increasing to 1.0–1.5% for stronger stabilization.

QUESTIONABLE

Presence is hard to justify from available evidence

Sodium Hyaluronate at 0.005% — At 0.005%, this is 5% of the minimum effective concentration (0.1%). Present for label claims only — delivers no measurable hydration benefit at this level.

REMOVABLE

Below minimum effective concentration or redundant

Panthenol at 0.01% — At 0.01%, this is 2% of the minimum effective concentration (0.5%). Sub-functional. Include at 0.5–5% or remove entirely.

28% of products include actives below their minimum effective concentration.

Hyaluronic acid at 0.005%. Retinol at 0.001%. Niacinamide at 0.1%. These concentrations appear on the label but deliver no functional benefit. The audit flags every instance — with the actual effective range from technical data sheets and peer-reviewed literature.

15% of formulations contain more ingredients than their category needs.

A face moisturizer with 34 ingredients when the category median is 22. Three redundant thickeners when one would suffice. Two overlapping humectants at sub-optimal concentrations instead of one at its effective level. The audit identifies redundancy groups and suggests consolidation.

Incompatible ingredients that shouldn't coexist in the same formula.

Anionic surfactants paired with cationic conditioning agents. Vitamin C at pH 3.5 destabilizing a carbomer network that needs pH 5.5+. Niacinamide and direct acids competing for the same pH window. The audit checks hundreds of chemistry rules and flags conflicts with specific fix recommendations.

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Paste an INCI list with concentrations, upload a CSV or Excel file, or submit a PDF. The AI extraction engine parses any format.

AI evaluates every ingredient

Each ingredient is looked up against 43,000+ technical data sheets, 30,151 functional roles, market norms from 1.1M products, and hundreds of chemistry rules. Concentration flags are computed deterministically — not left to AI judgment.

Get an actionable report

Download a branded PDF with every ingredient classified, rationale for each verdict, and specific optimization recommendations. Quick audit or deep audit — your choice.

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