Generate bench-ready cosmetic formulations with built-in regulatory intelligence across 21 global markets.
theformulator.ai generates a bench-ready cosmetic formulation from a written product brief. Every ingredient concentration is checked against the regulatory limits of the markets named in your brief before the formula is returned, and each ingredient's inclusion is justified against usage data from 1M+ launched products. Output is INCI-only and supplier-agnostic: a Quick Formula plus up to three exploration variants, typically in under five minutes.
theformulator.ai helps cosmetic formulators and innovation teams turn product briefs into structured prototype formulations, with ingredient guidance, regulatory screening across 21 markets, and formulation troubleshooting built in.
Designed for professional formulators and R&D teams. Not a consumer recipe tool.
Start free, no credit card required.
Early access is a curated cohort of professional formulators, NPD and regulatory teams.
See sample output →Built for the teams that turn concepts into products.
R&D Formulators
Generate structured starting formulations and reduce dead-end iterations with market-validated ingredient systems.
Innovation Teams
Translate product briefs and claims into formulation pathways faster, from concept to bench-ready prototype.
Regulatory Affairs
Catch ingredient and market-fit issues earlier in development, across 21 regulatory markets including Brazil, Thailand, and Malaysia.
Technical & Sales Teams
Respond to customer briefs with higher-quality prototype concepts backed by real formulation intelligence.
Formulation development hasn't changed in decades.
Cosmetic formulators still work from disconnected PDFs, spreadsheets, and supplier portals. We've unified the intelligence.
Professional formulators still navigate regulatory requirements across PDFs and spreadsheets. Supplier data lives in disconnected portals. When something goes wrong in stability testing, you start over.
- Regulatory limits change across 21 markets, no single source of truth
- 1M+ commercially launched products contain co-occurrence intelligence that nobody has organised
- CIR safety data, supplier TDS, research literature, all disconnected
- Every failed stability batch is a reformulation from scratch
One of the most comprehensive dedicated knowledge systems for cosmetic formulation and compliance.
ingredient co-occurrence intelligence across skin care, hair care, sun care, and personal care
ingredient-level data supporting selection, screening, and compatibility checking
historical prototype patterns to support generation and benchmarking
formulation and efficacy signal learned from the A61K8 cosmetic patent corpus, not a compliance or safety claim
peer-reviewed safety data integrated at ingredient level
full-text extraction from PMC, Europe PMC, CORE, not just abstracts
safety, efficacy, and formulation data extracted from primary literature
EU, UK, USA, China, Japan, Korea, India, Australia, Canada, Brazil, Turkey, Taiwan, Thailand, Malaysia, and more
Green — full regulatory coverage · Amber — coverage expanding in 2026
Sources include: 34,000+ peer-reviewed papers (PMC, Europe PMC, CORE, PubMed, OpenAlex) · CIR safety assessments · ECHA CLP/SVHC · SCCS opinions · IARC/NTP carcinogen classifications · EUR-Lex Annexes · MHLW Japan · NMPA China · MFDS Korea · MOCRA · CDSCO India
This corpus took years to assemble. It is the foundation that makes every formulation, market intelligence suggestion, and regulatory check grounded in real corpus data.
Brief. Generate. Test. Ship.
Define the brief
Enter product format, claims, target markets, sensory goals, and technical constraints across 5 structured layers.
sulphate free · no silicones · EU + India · brightening
Generate formulation routes
Receive structured prototypes where every concentration is pre-validated against your target markets. Regulatory limits, ingredient compatibility, and HLB requirements are checked during generation, not after.
Aqua · Glycerin · Niacinamide · Centella Asiatica Extract · Bakuchiol
Screen for fit and risk
Evaluate ingredient suitability, market-specific regulatory constraints, and formulation confidence indicators across 21 markets.
Stability 82% · Performance 91% · Regulatory 76%
Refine and troubleshoot
Compare variants, diagnose instability concerns, and iterate toward a stronger starting formula with the Formulation Partner.
emulsion break · pH drift · preservative efficacy
Three levels of intelligence.
Choose the depth your project needs.
Quick Formula
1 creditA bench-ready formula with regulatory pass/fail per market and preservation system. Built for speed, ideal for early-stage screening.
INCI formula table · regulatory status summary · preservation system
Download sample →Intelligence Brief
3 creditsFull formulation intelligence with safety scores, per-ingredient regulatory detail, market co-occurrence data, and preservation rationale. The workhorse for professional R&D.
Everything in Quick plus safety overview · market intelligence · formulation notes · ingredient-level regulatory table
Download sample →Dossier
5 creditsComplete technical package with stability risk assessment, manufacturing brief, technical ingredient data, and PubMed citations. Structured for your regulatory file and CMO handoff.
Everything in Brief plus stability risk assessment (ICH zones) · manufacturing brief · technical ingredient data · 3–5 PubMed citations per active
Download sample →Explore up to 3 variants of your formula, then lock the one you want: credits buy the depth of that report, not the number of formulas.
How Our Formulation Engine Works
Every formulation is built from 17 specialised data layers — and the engine reasons twice before a single ingredient is committed.
Brief Analysis
Your formulation brief is parsed to identify product type, target markets, ingredient constraints, claims, and technical requirements. This determines which data sources activate and how deeply the engine retrieves.
Intelligent Ingredient Selection
The engine doesn't pick ingredients from a dropdown. It reasons about your brief against real data, such as surfactant mildness scores, preservative pH compatibility, market co-occurrence patterns, and safety profiles, to assemble a candidate pool. Every ingredient earns its place through data, not defaults.
Market Intelligence
Co-occurrence patterns from 1M+ commercially launched products
Surfactant Properties
Mildness-ranked systems with Zein Number and clinical irritation data
Preservative Systems
Pre-validated systems ranked by spectrum, pH range, and natural origin percentage
Ingredient Hazard Data
Raw hazard classifications across ingredients from ECHA CLP, IARC Monographs, NTP, and REACH SVHC candidate lists
Ingredient Technical Data
Use levels, phase of addition, processing notes, solubility, HLB from 44,000+ profiles
COSING Reference Data
Canonical INCI names, CAS numbers, EC numbers, and regulatory functions for 30,000+ ingredients
Regulatory Intelligence
Per-ingredient status across 21 markets — prohibited, restricted, permitted, with concentration ceilings
Concentration Limits
Maximum use levels from EU Annexes, Japan Standards, Korea MFDS, India IS 4707, and more
Peer-Reviewed Literature
429,000+ extracted findings on safety, efficacy, and formulation science from 34,000+ papers
CIR Safety Assessments
Cosmetic-specific safety conclusions from 2,600+ peer-reviewed final reports
Proprietary Safety Engine
6-axis hazard scoring (carcinogenicity, reproductive toxicity, sensitization, systemic toxicity, irritation, and endocrine disruption) computed from ECHA, SCCS, SVHC, and IARC primary data with exposure-adjusted weighting
Retailer Compliance
Ingredient restriction lists for Sephora Clean, Credo, Ulta Conscious Beauty, and Whole Foods
Reference Formulations
25,000+ professional benchmark formulations with phase structure and concentration patterns
Representative layers — 17 specialised data layers feed the engine in total.
Formulation Generation
The selected ingredients are assembled into per-ingredient dossiers — each containing technical data, regulatory status, safety scores, literature findings, and a pre-resolved effective concentration range. A second, independent intelligence pass receives these dossiers and designs the complete formulation: phase assignments, concentrations, processing order, and preservation strategy. It formulates with full regulatory awareness — it doesn't guess concentrations, it checks limits.
4-Sweep Validation
Every output passes four independent validation sweeps: prohibited substance screening, concentration compliance against regulatory ceilings, restricted substance flagging, and data-driven phase placement verification. Trade names and supplier references are stripped at three independent layers — the platform is supplier-agnostic by architecture, not by policy.
17 specialised data layers. Two independent intelligence passes. Four validation sweeps. The complete formulation — including regulatory screening across all target markets — generates in minutes.
Powered by regulatory intelligence across 21 markets, ingredient safety methodology, market intelligence from real products, and the chemistry knowledge base.
Built for how formulators actually work
Every feature is grounded in real regulatory data, real market intelligence, and real formulation science.
The platform flags regulatory conflicts before you generate.
As you build your brief, real-time intelligence surfaces market-specific tensions. EU/China conflicts, Ecocert constraints, prohibited ingredient flags, all resolved before a single INCI is committed.
Know what is already working in 1M+ products.
Co-occurrence analysis across 1M+ marketed formulations surfaces ingredient combinations that correlate with consumer acceptance in your target markets, giving every output a market-intelligence foundation.
Phase-structured. Regulatory-validated. Ready for the bench.
INCI-only output: no brand names, no supplier bias. Phase A through C clearly structured with critical control points flagged and 3-dimensional confidence scores across stability, performance, and regulatory safety.
Confidence indicators are generated using internal evaluation logic across ingredient compatibility, known formulation patterns, regulatory constraints, and category fit. They support expert review; they do not replace laboratory validation or formal safety assessment.
No supplier relationships. No commercial influence.
Every ingredient recommendation is ranked by performance data, market frequency, and regulatory status. No supplier pays to influence your formulation output. Platform neutrality is architectural.
ingredient safety profiles integrated into every output.
Every ingredient is cross-referenced against safety profiles built from CIR assessments, ECHA dossiers, SCCS opinions, IARC/NTP classifications, and 34,000+ peer-reviewed research papers. Safety tiers are computed per-ingredient and flagged in the output before you reach the lab.
Read our safety scoring methodology →Your AI co-pilot for formulation troubleshooting.
Paste a failing formula. Get a ranked diagnosis.
Describe an emulsion breaking at 40°C. Get three ranked root causes with probability scores, cross-referenced against thousands of similar systems in the knowledge base. Fix recommendations included.
Your Formulations Stay Private
Every formulation you generate is stored in your private workspace. No one at theformulator.ai — including our team — can access your generated formulations. Export or delete your data anytime.
Private Workspace
Your generated formulations are stored in a workspace tied to your account. No theformulator.ai team member can read your formulation content.
No Internal Access
We do not use your formulation data for training, analytics, or any purpose other than delivering your results back to you.
You Always Own Your Data
Export your formulations at any time in full. If you leave, your data leaves with you.
We never share formulation data with ingredient suppliers, distributors, or any third party. Platform neutrality is architectural.
Start free. Upgrade when you're ready.
Registration is free, no credit card, no commitment. When you're ready to subscribe, we'll walk you through your options personally so you can decide with full information.
Free access
7-day trial · 6 credits · no credit card
Request access in under a minute. Access requests are approved within 24 hours. Your 6 trial credits are live the moment you activate your account. 7-day trial, no credit card.
Subscription access
When you're ready to subscribe, request access. We'll explain the credit system and recommend the right tier for your workflow. No pressure, full information.
Plans from $25/month — see full pricing →
Quick Formula — 1 credit — up to 3 exploration variants at no extra cost
Intelligence Brief — 3 credits — lock a variant to add full safety, regulatory & market depth
Dossier — 5 credits — lock a variant to add stability protocol, manufacturing brief, research citations
Formulation Partner — 1 credit per 5 exchanges
Plans activate automatically once payment is confirmed.
The intelligence layer your R&D team didn't know it was missing.
Request access. Experience the platform. Request a subscription when you're ready.
*theformulator.ai has no commercial relationships with ingredient suppliers. Ingredient recommendations are ranked by performance data, market frequency, and regulatory compliance, never by commercial agreements. Platform neutrality is architectural.